The situation
A studio with a strong community and a teacher who would rather be on the mat than on a phone. Marketing was an afterthought, so new students trickled in slowly and the quieter classes never filled.
- Regulars loyal, but very few new students each month
- Quiet midweek and early classes running half empty
- People who booked a free class often did not show, and never came back
What Forge did
One connected system replaced the scattered tools and the guesswork. Here is the loop it ran end to end:
1
On-brand content that fills mats
Forge writes calm, on-brand posts about the timetable and the intro offer, and Forge Studio turns a few clips into a short class video that points to a booking page, not a comment thread.
2
A page built to sell the pass
An AI-built hosted landing page shows the schedule and the intro-pass offer, with Stripe checkout so first-timers pay for the pass and pick their first class in one go.
3
A deposit that protects the spot
For popular classes, a small deposit through Stripe holds the mat, which keeps casual bookers committed and cuts last-minute drop-offs.
4
Follow-up that books the first class
Visitors who do not book straight away get a warm email from the studio inbox and, where they opted in, a friendly WhatsApp nudge through ManyChat, until they pick a class.
5
Reminders and rebooking
Confirmations sync to Google or Outlook calendars, WhatsApp reminders go out before class, and gentle nudges invite first-timers back before they drift.
6
One view of the schedule
Every booking, pass and source flows into the pipeline, so the studio sees which posts and offers actually fill the quiet sessions.
A studio runs on full mats and returning faces. Forge turned scrolling locals into paid intro passes and made sure first-timers were welcomed back, all without pulling the teacher off the floor.
The result
- A fuller class schedule, with quiet sessions finally filling up
- More intro passes sold, paid up front through Stripe
- Fewer last-minute no-shows thanks to deposits and WhatsApp reminders
- More first-timers turning into regulars from automatic rebooking nudges
Illustrative scenario showing how Forge works end to end for this type of business. Figures are example outcomes for explanation, not a named client testimonial.