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Your content pipeline
Posts This Month
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of monthly allocation
Awaiting Approval
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posts need your review
Published
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this month
Auto-Approve
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posts approved automatically
Lead pipeline
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Images (JPG, PNG, WebP up to 100MB), video (MP4, MOV up to 500MB), voiceovers (MP3, M4A, WAV) and documents (PDF, Word, ZIP). Large clips upload in the background.
Brand Profile
Generate Brand Profile from Website Enter your website URL and AI will auto-fill your brand details. Press anytime to refresh after you update your site.
Business Basics
Pick the closest match. It tailors your AI agents, landing-page copy, and suggested offer type. You can change it anytime.
Describe what you do in one sentence.

Your Audience
Tell us who you are speaking to. The more specific, the better your content will perform.
Age, occupation, lifestyle, income bracket.
The markets you serve. A city, region or country, or "Remote" if you work anywhere. Boost searches these by default, up to four.
What do they want most in life?
What do they believe about themselves and the world?
What keeps them up at night?
What frustrates or exhausts them daily?
How do their relationships influence their decisions?
Specific outcomes they want to achieve.
What emotions drive their buying decisions?
What is the primary goal of your social media content? The AI uses this to keep every post aligned with your business objective.
Any extra focus or seasonal priority (e.g. "promote the 12-week Hyrox programme launching September").

Brand Voice
Describe how your brand sounds. This is your content style guide.
e.g. "Direct, warm, no fluff. Like a coach who tells the truth but always believes in you."
The main topics your content covers.
Words, phrases, or topics that are off-brand.
What makes you different? Why does your brand exist?
Paste an example post, email, or caption that perfectly represents your brand voice.
The grammatical person your content uses.
Specific words or phrases the AI must never write. Comma separated.
Visual direction for images. What mood, aesthetic, or style matches your brand?

Visual Brand Style
These settings directly control how your AI-generated images look. Spend 2 minutes here and your images will improve dramatically.
Upload 1-3 of your own posts and 1-3 from brands you admire. Forge studies them and builds a precise visual style so every generated image and video is unmistakably on-brand.
Your posts
Brands you admire
What visual style best represents your brand?
How should images feel at a glance?
Describe the feeling or atmosphere of your ideal images.
List your primary brand colours. The AI will try to reflect these in visuals.
Short sentence describing your exact visual style. This goes directly into image generation prompts.
The typography style used in AI-generated images - headlines, overlays, and text-on-image elements.
Image & video generation defaults
Restore all generation settings to the proven high-quality defaults.

Brand Logo & Favicon
Your posts are generated at the highest quality available on your plan, paid plans use our best designed-graphic image model and premium video models.
Upload your real logo so it can be placed on generated images and used across your posts. This stops the AI inventing fake logos. PNG with a transparent background works best.
No logo
None
Changes save automatically

Products & Services (your Offers)
Add what you sell. The AI uses these to write promotional posts for each specific offer. Each product gets its own URL and can be featured on its own. e.g. "12-Week Hyrox Prep Programme", "1:1 Online Coaching", "Race-Day Nutrition Guide".

Default CTA URL
Your main link, added to posts that aren't promoting a specific product. Think of it as your fallback CTA: booking page, lead magnet, or homepage. Products & Services above each have their own link; this is the catch-all for everything else.
Changes save automatically
Your AI team

This is where Forge becomes your marketing & sales team

Every switch below turns on a teammate that works in your brand voice, on your rules. Turn on what you want help with - you’re always in control, and nothing publishes or sends unless you’ve allowed it. Start with the big switch, then fine-tune below.

Your content creator
Writes and posts on-brand content so your schedule stays full.
Your lead finder
Goes out daily and finds new customers who fit your business.
Your follow-up assistant
Replies and follows up every lead until they book - you approve the level.
Run, pause and approve work in one place
Forge Agent › Scheduled tasks is the control centre for every routine, connection blocker and workspace control level.
Automation details
Advanced content mix, timing and quality guardrails. Day-to-day on/off controls also appear in Scheduled tasks.
Autopilot - flip the switch
Turn the core post, prospecting and outreach automations on together. Partner outreach, newsletters and Forge Agent stay under their own safety controls below.
Forge only auto-publishes posts that score at or above your post quality bar (currently 90, set below), and only auto-actions leads that clear your lead-score bar. AI can still make mistakes, so we recommend keeping a light eye on things.
Your content creator
Auto-generate posts
Forge writes a fresh batch of on-brand posts to keep your schedule full.
Posts per day
How many posts Forge writes for you each day, across your connected platforms. This is yours to set: nothing is generated (and no credits are spent) until you choose a number. Pick 0 to keep it off, or set a daily buffer. You can change this any time.
Content buffer
How far ahead to keep your queue filled. Separate from posts per day: if scheduled content drops below this many days, Forge tops it up automatically (at your posts-per-day rate). Leave at 7 days unless you want a bigger runway.
Content mix · video vs image
For posts Forge writes for you automatically: how often to make a short video instead of an image. Videos cost more credits but stop the scroll. Balanced is recommended for best results.
Default post size
The shape Forge uses when a platform does not force one. Auto (recommended) picks the best size per platform (square for feed, tall for stories and reels).
These apply to auto-generated posts. You can still change any single post when you edit it.
Auto-approve & schedule posts
Posts that score at or above your post quality bar (default 90, set below) are approved and scheduled automatically. Pro and Max plans.
Developer · API & MCP
API key & MCP access
Drive your Forge account from ChatGPT, Claude or Gemini. Generate a key, then connect it as an MCP server (or call the REST API) at forgecontent.io/.netlify/functions/api using Authorization: Bearer <key>. Available tools: get_credits, list_posts, generate_post. Each generated post uses credits like any other.
Your lead finder & outreach
Boost · Web Search daily
Runs your Boost Web Search every day to find ideal-client businesses that need marketing, and adds them to your prospect queue. Same switch as Autopilot on the Boost › Web Search screen.
Auto-approve prospects
Prospects scoring at or above your quality bar are auto-approved and added to your Pipeline as cold leads. They are cold-contacted (never the opt-in nurture) only when Boost - Email outreach below is on; otherwise they wait for you to reach out. Lower scores wait for your review either way.
Boost · Partner
Finds complementary local businesses that already serve your customers (physios, nutritionists, sports shops, allied health, corporate wellness) and lists them on the Boost › Partner screen, ready for you to propose a referral partnership. Partners are not added to your sales pipeline, and Forge never emails them for you: partner outreach is always your click. Same switch as Autopilot on the Boost › Partner screen.
Boost · Email outreach
Cold autopilot (the master outreach switch). While you are away, Forge finds ideal-customer prospects, adds them as cold leads and cold-contacts them by email: each message identifies your business, states it is a cold introduction, and includes an opt-out / STOP line (never the opt-in nurture). Respects your daily send caps, sending hours, consent and de-dup. Needs a sending inbox connected (Gmail, Outlook or SMTP). This is the same switch as Autopilot on the Boost › Email screen and the Active toggle on Outreach, flip it anywhere and it stays in sync. Runs only while cold autopilot is enabled platform-wide.
Auto newsletter
Forge writes a branded newsletter to your contacts on a schedule you choose. Review and approve each one like a post, or let it send automatically. Every email carries a one-click unsubscribe.
Referral / affiliate program
Shows the “Refer a friend, get 1 month free” referral link in your account. Turn this off if you don’t want to run a referral or affiliate program.
Guardrails & qualityApply to every automation above
Post quality bar
Only auto-publish posts scoring at or above this.
90
Outreach lead-score bar
Leads scoring below this are skipped by automated outreach and wait for you to contact them by hand. Set it to 0 to switch the bar off and let automation contact every lead. Leads with no score yet are never skipped.
Off
Currently not limiting: every lead in your automation gets contacted.
Forge Agent
One agent, every conversation. It reads your real numbers, works your pipeline and talks to your leads on the channels below, always after reading that lead’s notes and full message history. The coach reads the numbers, the Agent does the work.
What should Forge call you?
Forge uses your name when it talks to you, the way a colleague would. Leave this blank to use the name on your account, or put in whatever you actually go by. You can also just tell Forge in chat: “call me JJ”.
Agent autopilot
When on, the Forge Agent reviews your account every hour and runs the coach's top actions for you, up to your daily cap. What it will do: run Boost Web Search when your pipeline is light (finds and scores prospects, contacts no one), prepare re-engagement emails for leads that have gone quiet (sent only if your outreach is set to send automatically, otherwise queued on the lead card for your review), and keep one fresh post draft flowing when auto-generate is off. What it will never do: publish anything, email anyone who opted out, message WhatsApp, spend money, or change your plan. Every action is listed under "Forge did this" in your coach panel and uses your normal credits. Turn it off here any time; it stops within the hour.
Daily action cap
The most actions the Forge Agent may run for you in one day, button clicks and autopilot combined. Conservative by default.
Review my conversations
How often Forge goes and looks at the channels below: who replied, who is waiting on you, who has gone quiet. It updates your Pipeline from what it finds and works the leads waiting on an answer, inside your daily action cap. While your outreach is set to review-first, every reply it writes is queued on the lead’s ticket for your click instead of being sent. Off leaves the rest of the Agent running and simply stops the conversation sweep.
Conversation behaviour
Email reply assistant
When a lead replies, Forge reads the message and the complete ticket history, updates your Pipeline, and can draft or send the response in your voice. Off does nothing; Draft waits for your approval; Autopilot sends from your connected inbox and always holds opt-outs, complaints and clear rejections for review.
Start on Draft until you are comfortable with the replies.
Tasks Forge may run on its own
Forge asks before anything that reaches a real person or cannot be undone. Approve a task here and it stops asking for that one only. You can change any of these back at any time.
Connections for your installed apps
Email, calendar, Zoom, WhatsApp and social account connections belong to the apps that use them. Forge shows one central connection checklist containing only what your installed apps require. This Agent section controls behaviour after those connections are ready.
Team members
Paid plans include unlimited seats - invite your whole team. Members can view and approve content.
Appearance
Theme
Dark is the classic Forge look. Light matches the Forge website: ink on white with the same gradient accents.
Profile photo
A square JPG or PNG works best.
Personal Details
Your name and billing information for invoices. Changes save automatically.
Notifications & security
Your personal preferences for this account.
Notification emails
Receive an email when your weekly content batch is ready for review.
Weekly digest
A summary of your published posts and performance, sent every Monday.
Two-factor authentication (2FA)
When enabled, you receive a 6-digit code by email each time you log in (expires in 5 minutes). Adds an extra layer of security to your account.
Account
Email address
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Client ID
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Change Password
Danger Zone
Delete Account
Permanently deletes your account, brand profile, and all generated content, and cancels any active subscription so you're never billed again. This action cannot be undone. Enter your password to confirm.
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Your conversion funnel

Every stage, where the leads came from, and how many make it through

Content mix

By format

Lead source mix

Where your leads come from

Landing page performance

Visits and conversions, feeds New lead and Booked

Outbound performance

Cause & effect: how email and AI calls turn into bookings

Social performance

Engagement from your published posts

Results

What it all adds up to
Billing details
Used on your invoices.
Ask Forge AI

Owner console

Everything across your organization in one place. Only you (the owner) can see this - admins and users can't.

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Landing Pages

Pages that turn attention into booked enquiries. The Agent writes them, you publish to a live link, then point your posts at it.

Forms

Capture enquiries your way. Build a form for each thing you need, every submission lands in your Pipeline.

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Pipeline

Every enquiry from first touch to closed. Leads arrive automatically from your forms and pages. Drag a card to move it along.

Snapshot

Outreach

Follow up every lead automatically so none go cold, by email or your AI phone agent.

Here is what happens to a new lead

When a fresh enquiry lands, Forge can reach out for you straight away, by email first, then your AI phone agent if they opted in. Turn on Automated mode to let it run hands-free, or leave it off and action each lead with one tap below. Every message and call is logged on the lead.

Control level: Manual
Manual lets you send; Approval required prepares work for review; Autopilot runs approved routines inside consent, timing and channel limits.
Sending from
To send emails, connect your own inbox - Gmail, Outlook or SMTP. Forge never sends from a shared address (it protects your deliverability and keeps you compliant). Replies come straight to you.

Your email template

Design a branded email your leads want to open. The copy below is your default follow-up (Auto outreach steps can override it); the look, signature and footer wrap every email Forge sends. Personalise with {{name}} and {{offer}}.

Your leads live in the Pipeline
This screen sets up how email follow-ups look and who they send from. To email a single lead, action a batch, or see what was sent and when, open your Pipeline - every lead's full history is on its card.

Connections

Connect only the services your installed apps use. Add or remove apps and this page updates automatically.

Social accounts
Connect your social accounts so Forge can publish for you.
How can we help?
Take the product tour
See the full system in 60 seconds
Help articles
Guides & how-tos
→ How to fill in your brand profile → How content is generated → How to approve & edit posts → Connecting social accounts → How scheduling works → Billing & changing your plan
My support tickets
View replies & continue the conversation
Raise a support ticket
We reply within 24 hours
Studio
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Create UGC Media
Turn a product photo into authentic creator-style images and short videos.
Upload a product photo and get back an authentic, creator-style image with your product in the scene. Then animate it into a short UGC-style video. Your product stays exactly as-is.
Click to upload a product photo
A clean shot of your product on any background works best. JPG, PNG or WebP.
Image detail
Video model (for animate)
The image keeps your product exactly as-is. After it's ready you can animate it into a short video with the model above.
Takes around 15–25 seconds.
Your UGC image will appear here.